Identifying factors effecting on customer switching in Textile Industry
This research study looks at the factors that effect on customer switching in textile industry of Pakistan. For this study, 150 customers from different customer of textile industry were asked questions about service quality, product Quality, product image, product price and customer switching. When the surveys were completed and returned, the data was entered into SPSS for analysis. Several tests were run on the data, and significant findings were present. The finding shows all variable like service quality, product quality, product image, product price and customer switching have mutually relationship with each other. Regression analysis show that their service quality, product quality, product image and product price has positive and significance relationship with customer switching.