Factors Affecting Consumers Purchase Intension: A Case of Pakistan

  • Muhammad Ibraheem
  • Saeid Tavakol

Abstract

The reason for this study is to recognize elements influencing consumers purchase
intensions with respect to claim to fame items in Pakistan. The polls were sent to 250 client
of metro and hyper star. Measurable examination included five figure outline, bar diagram,
and histograms, scramble Plots, connection and relapse investigation to broke down the
information. The study finds that brand name, mark logo, bundling and nation of starting
point are emphatically associated with the each other. So the brand name, mark logo,
bundling and nation of source are the solid indicators of obtaining expectation. The
discoveries of this study are constrained in light of the fact that this study picks not very
many practices in connection with purchaseing expectation. Besides this study is restricted
to metro and hyper star in Lahore Pakistan simply because the information was gathered just
from the client of metro and hyper star. This study satisfies an exploration crevice in the zone
of client purchase aim in strength items in Pakistan.

Published
2017-09-30
How to Cite
IBRAHEEM, Muhammad; TAVAKOL, Saeid. Factors Affecting Consumers Purchase Intension: A Case of Pakistan. Management and Administrative Sciences Review, [S.l.], v. 6, n. 5, p. 193-220, sep. 2017. ISSN 2308-1368. Available at: <http://absronline.org/journals/index.php/masr/article/view/731>. Date accessed: 15 dec. 2017.