Impact of Value Perception in Mobile Sector Processes of Pakistan

  • Muhammad Toqeer Sikandar
  • Mudsir Ismail


This research study looks at the impact of value perception on consumer buying behavior in mobile sector of Pakistan. For this study, 150 customers from different telecom sector were asked questions about humor advertisement, brand recognition and consumer buying behavior. When the surveys were completed and returned, the data was entered into SPSS for analysis.  Several tests were run on the data, and significant findings were present. The finding shows all variable like humor advertisement; brand recognition and consumer buying behavior have mutually relationship with each other. Regression analysis shows that their humor advertisement and brand recognition has positive and significance relationship with consumer buying behavior. In order to provide a guide in the study, the hypotheses were formulated. Specifically on the consumer buying behavior is evaluated to humor advertisement and brand recognition. For the analysis purpose SPSS software used and for checking the relationship between independent and dependent variables regression was used.

How to Cite
SIKANDAR, Muhammad Toqeer; ISMAIL, Mudsir. Impact of Value Perception in Mobile Sector Processes of Pakistan. International Journal of Operations and Logistics Management, [S.l.], v. 6, n. 3, p. 73-87, sep. 2017. ISSN 2309-8023. Available at: <>. Date accessed: 15 dec. 2017.