Sharia Banking Strategy to Face Competition In ASEAN Economic Community (AEC) Era
Competition in banking world is very high. Not only among conventional banks but
also between sharia banks with conventional banks. It has become reality in Indonesia
where sharia banks that come up recently after conventional banks have to struggle very
hard to face the existing competition. Moreover, with the establishing of ASEAN
Economic Community (AEC) in Indonesia made competition higher. This research aims to
analyze sharia banking strategy in Indonesia in facing AEC by using SWOT analysis:
strength, weakness, opportunity, and threats for sharia banking in Indonesia. Data source
in this research is Sharia Banking Development Report, Sharia Banking Statistics from
2010 to 2015 released by Bank Indonesia (BI) and Financial Services Authority (OJK).
Based on SWOT analysis towards sharia banking in facing AEC, it can be concluded that
the offered sharia banking strategy by increasing financial and management operational
system, marketing, production and human resource, or KPPS concept strategy which are
conducted transparently based on Al-Qur'an and hadits that can be actualized on
customers' satisfaction point.